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Townplace Media helps local businesses grow by providing an easy-to-use self-serve platform that includes everything you need for successful online advertising. Start reaching your next customers by creating an ad campaign in just a few minutes.
Our self-serve platform levels the playing field for advertisers of every size and budget, by making the latest advertising targeting and technology available to every business, regardless of size or budget.
You’ll get an effective, all-inclusive ad campaign across multiple local sites for less than the cost of advertising on a single site. Many individual publishers only want to work with big advertisers for very high minimum prices!
Display advertising (also called banner advertising) combines text and photos to communicate an advertising message. The ads are placed directly on websites, within the site’s content. Clicking on the ad brings the user directly to the advertiser’s website.
With display advertising on local news sites, you can easily reach a huge audience as they’re engaged with content related to what you’re selling – on websites they know and trust.
With display advertising on local news sites, you can reach large audiences of people within your selected target audience and business area. You’ll reach local people who can become your next customers.
Online display advertising can be used to quickly generate awareness of your business and connect with new customers as they’re seeking local solutions, products or the services you offer.
By advertising on local news media and local information sites, you’ll only be reaching local people within your local business area as they engage with local content.
Local news sites typically rank first for trustworthiness and credibility making ads on these sites more effective than social media. When consumers turn to their favorite local news sites to receive trusted information and local news, they’re extremely receptive to local business offers.
With digital (online) advertising, clicking on the ad brings the user directly to the advertiser’s website, so you’ll need to provide your website URL (ex: www.website.com)
You can also provide a Facebook page, Amazon page, Etsy page, Realtor page, etc., so clicking the ads will direct the user to that web page.
Your ads will run on all devices including desktop computers, tablets, and mobile phones.
Contact us for ad campaigns you’d like to run on specific device types.
We do not accept ads promoting illegal activities, prohibited products, or adult-related content. Ads and any offers must not be false, deceptive or misleading.
To learn more, see our Advertising Guidelines.
A self-serve advertising platform is an online platform that provides the user with tools to create and run an ad campaign on their own, without salespeople or technical knowledge.
Our self-serve platform allows you to easily create a complete ad campaign in a convenient and cost-efficient way. No pushy salespeople here!
You choose the locations where you want to show your ads, who your desired audience is, easily build or upload your ads, select how much you want to spend, set your schedule, and check out – that’s it!
Our easy-to-use self-serve platform is designed for advertisers without any advertising experience to quickly create an effective ad campaign. The easy setup process will walk you through creating and launching your first ad. It takes just a few minutes to get set up.
If you need help, our ad experts can help set up your account and assist in creating your first campaign at no additional cost.
We’ll keep you informed every step of the way.
Following checkout, you’ll receive a confirmation email detailing your ad campaign purchase. Your ads and campaign details will undergo a routine review for errors and compliance. This will take up to 24 hours.
If we think your ads can be improved, we’ll send our suggestions!
We’ll email you once your ads go live. You can then login to your account to view your reporting dashboard and monitor your ad’s performance anytime 24/7.
No. Once you check out and pay for your ad, you will receive a confirmation email. We might contact you if we have any questions about your order.
We’ll email you when your ads are going live, according to the dates you select. If you need to make changes, or launch a new ad, you can login to your account anytime. If you prefer, we’d be glad to talk to you! Contact us anytime.
We use the latest ad targeting technology to reach a specific group of people within a target market. Your ads are served on local sites, but only to people within your customized, pre-defined audience.
Audience targeting is an ad targeting method that allows you to customize the “audience” you’d like to reach, so your ads are only shown to the right people. This increases ad effectiveness and reduces wasted ad spend.
You can select demographics such as age groups and choose to show your ads to only males, females or everyone. Also, you select the interests & topics your audience views, based on their search & browsing behavior, as well as the web pages they’re viewing.
Location targeting (also called geo-targeting) allows you to show your ads in specific locations, so you’re not wasting ad spend in areas where you don’t do business.
You can choose to show your ads within any radius around your business location, to people nearby, in multiple locations, or wherever you do business.
Creating your ads is fast & simple! You’ll be guided through customizing your ads by entering a headline, description text, etc., and either upload an image, or choose an appropriate image from our extensive photo library.
You’ll provide the click-through link (URL) where your ads will direct the user to.
Our ad design platform will automatically create your ads in all of the various ad sizes and shapes. Help is always available if you’re unsure about what to say in your ads or what image to use.
Yes! Our ad experts are always available to create your ads for you. During campaign setup, just leave the ad section blank and select for us to design the ads for you. We’ll send you the completed ads for review before they go live online.
You can send PNG, JPG, or GIF ads in the following sizes:
300×250, 728×90, 160×600, 300×600, 970×250, 336×280, 320×100, 320×50.
File size: Up to 150 KB
Our platform includes an entire network of news and informational websites that serve your local area. Your ads will appear across the network on the sites where your target audience is found. More of your ads will run on the sites that generate the best response.
Note that these are digital ads, and will not run on any paper version of a newspaper.
Local news sites typically rank first for trustworthiness and credibility making ads on these sites more effective. When consumers turn to their favorite local news sites to receive trusted information and local news, they’re extremely receptive to local business offers.
Local news sites are typically the most visited sites within a community and serve a loyal readership. You’ll be there when your target audience is looking for local ads, local services and the products you offer.
You cannot choose individual sites, but you can request to exclude certain sites if necessary. Placing ads on a variety of different sites increases the effectiveness of any ad campaign and through our platform, it often costs less than advertising on individual sites.
Every ad campaign includes 24/7 access to reporting data, in near real time. Our advertiser dashboard will show you all the sites where your ads appear, and campaign data such as ad impressions, clicks, CTR, & more.
Yes, if you use Google Analytics, you can provide (or we can create) a tracking URL that contains your ad campaign parameters that will track your ads performance within your GA account.
Our pricing is simple. You choose how much advertising exposure you want, and how much you want to pay, and that’s the total cost for your entire ad campaign. Complete ad campaigns start at only $300.
No. Instead of paying for ads on each website, you only pay one low, flat-rate price for your ads to run across a network of multiple local sites. Through our platform, this typically costs much less than advertising on individual sites.
CPM (cost-per-thousand impressions) is a cost-effective type of advertising where you pay a certain price for every 1,000 impressions of your ads. Every time an ad is shown on a web page equals one impression.
Because you’re paying a fixed price, you’ll always know your exact cost upfront.
Payment can be completed securely online with a Visa, MasterCard, Discover, American Express, debit card, or bank account payment.
Contact us to send a company check or bank wire transfer.
There’s no long-term contract or obligation beyond your purchased ad plan (although once you see good results, we hope you’ll come back up for more)!
You pay as you go for each ad campaign. Before the end of your ad campaign, you’ll receive an email notification giving you plenty of time to change plans, try new ads, or renew. Your ads will not renew automatically.
We collaborate with brands, multi-location businesses, franchises and agencies to create custom solutions.
We’ll work with you to custom-build your ad campaigns including professional graphic design, custom audience segments, white-listed placements, campaign management & optimization and detailed unbranded reporting.
Contact us for more information.
Yes! For qualified digital agencies we provide special agency pricing and unbranded campaign reports to send to your clients. Custom solutions are also available.
Contact us for more information.
Yes! Our ad specialists can help you set up and optimize your ad campaigns, including creation of your ads.
Click here for help getting started.